Law firms are increasingly adopting technological solutions to improve the efficiency and accuracy of their activities. However, often this adoption is motivated by the herd effect, instead of a careful analysis of the office’s needs and the compatibility of the technology with those needs.

The herd effect, also known as group trend, occurs when people follow the behavior of others without evaluating the information or consequences. In the case of law firms, this can lead to the adoption of a technological solution without it being truly necessary or suitable for the office.

An example of this is the adoption of document management software without considering if the office really needs a solution of this type. Another example is the adoption of automation tools without considering if the office has resources to implement them and train its employees.

The adoption of the herd effect can also lead to a waste of resources, as the office can spend money on solutions that will not be used. In addition, there may be frustration among employees who cannot use the technology efficiently.

To avoid the herd effect, law firms should carefully evaluate their needs and research the available technological solutions before making a decision. It is important to consider if the solution will be compatible with existing processes and workflows, if the employees will be able to use it efficiently and if the costs will be justified by the benefits.

In summary, the adoption of technological solutions by law firms is a growing trend, but it is important to avoid the herd effect and make a careful analysis of the office’s needs before adopting any technology. This will help ensure that solutions are compatible, efficient, and justified by benefits.

This article was written by Paulo Silvestre de Oliveira Junior, Consultant in Strategy and Innovation.